Types Of Logo Designs?
Different Types Of Logo Designs
There are several types of logo designs, each with its own characteristics and purposes. The choice of logo design depends on various factors, including the nature of the business, target audience, industry, and brand positioning.
Here are some of the popular types of logo designs used by most of the brands:
1. WordMark logo:
A wordmark logo is a type of logo design that primarily consists of stylized typography or a custom-designed font to represent a brand or company name. It is often used when the name itself is distinctive, memorable, or carries a strong brand recognition.
Examples: Coca-Cola, Google, Disney, FedEx, and IBM.
2. Pictorial Mark Logo:
A pictorial mark logo, also known as a logo symbol or brand symbol, is a type of logo design that relies on a visual symbol or graphic element to represent a brand or company. This type of logo typically uses a unique and distinctive image that can be easily recognized and associated with the brand.
Examples : The Apple Logo The Twitter Bird , & The Nike Swoosh,
3. Abstract Logo:
An abstract mark logo is a type of logo design that utilizes abstract shapes, forms, and symbols to represent a brand or company. Unlike pictorial mark logos that use recognizable images, abstract mark logos employ non-representational and conceptual elements to convey meaning and create a unique visual identity.
Examples : Adidas Logo, Pepsi Globe, and The BP Sunflower
A combination logo, also known as a hybrid logo, is a type of logo design that incorporates both text (typically the brand or company name) and a visual symbol or icon. This type of logo combines the benefits of both wordmark and pictorial mark logos by using typography and imagery together to create a comprehensive representation of the brand.
Examples: Burger King, Microsoft, and Lays
An emblem logo, also known as a badge or crest logo, is a type of logo design that incorporates text and imagery within a unified shape or container. It typically features a symbol or icon surrounded by a distinct border or frame, creating a cohesive and self-contained emblematic design.
Examples :Harley-Davidson, Starbucks, and BMW